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Bunnygraph Entertainment was founded in 2008 and focuses on the convergence of media across all platforms.  Working with writers, talent, and technologists, Bunnygraph creates serialized formats for television, interactive/web, Immersive/VR, animation, and mobile platforms, in what we call “Storytelling through Advanced Content” (aka Transmedia). Digital content created by integrating the sensibilities of traditional entertainment, advertising, and technology together into new development models designed to bring enhanced user experiences, thus growing community, to emerging digital platforms.




A veteran of FOX, ABC, and ICM, producer John Heinsen navigates the convergence of media across all platforms. With credits including a three-year run as Transmedia Producer for the Academy Awards (, he focuses on the development of a range of TV, film, and emerging media projects around the world via his company Bunnygraph based in Los Angeles. His digital clients include,, and GSMA Mobile World Congress Americas. In 2019, Bunnygraph launched a series development deal with Amulet Studios in Zagreb, Croatia with the aim of creating animated series with Global social impact.  Last month, John presented at the 2021 EU Conference on Sustainability in Sibenik, Croatia.


John serves on the Executive Committee of the Producers Peer of the Television Academy and is the former Vice President, New Media for the Producers Guild of America (PGA).  He also sits on the Influencer Advisory Board for the culture trends thinktank Sparks & Honey (Omnicom) and is a mentor for the Storytek Startup Accelerator in Tallinn, Estonia. Originally from Chicago, he is a Graduate of the American Film Institute (AFI) Conservatory and the University of Arizona.

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